AI uses determined outcomes across a range of use cases – the customer logged a complaint, the customer cancelled their account, the provider cancelled the customer’s account themselves – to uncover correlations across a different behavioural markers.
CAI then uses these correlations to predict future outcomes, accurately, independently of existing research and analysis, if any.
CAI surfaces empirical data that aids in the understanding of decision making processes and communication strategies for a given context or desired outcome.
This can include:
● customer satisfaction
● identification of vulnerability